“Most of them were at school, How to buy aioz probably junior school, when FHM was selling 700,000 copies,” said Turner. Some 85 per cent of The LadBible’s traffic is by mobile phone. Popular recent content ranges from the revelation that “A quarter of all British men feel they have a ‘man period’”, to “This lad created the perfect underground man cave”.
To ensure Play Day felt inclusive, we hosted a PS5 give-away, asking our audience to send in their best excuses for cancelling plans to play. Our strategy – create an unmissable moment disrupting the norm, surprising our audience and rallying them to join us in taking their own Play Day, marking the biggest moment in gaming of the decade. Anyone searching for cleavage pictures – or indeed, Bumday Monday – will now be told “page not found”, or be routed to the homepage.
- In a LADbible Group first, PlayStation hijacked our five of our core brands (LadBible, UniLad, SportBible, UniLad Tech and GamingBible) and paused our editorial content; a bold move for a social publisher that relies on consistent content to maintain traffic.
- Three weeks later, over a Nespresso in TheLADbible’s offices in Spitalfields, London, she reflects that “it was an interesting example of how tech companies are now at the table, in terms of civic activation”.
- I’ve been in this situation a lot over the last few years.
- While Moore and the content team are focused on meeting audience desires, Turner likes to talk up a sense of mission and social purpose.
THE BRAND WHO STOLE CHRISTMAS 2024
During discussions with the sales team, there is talk of ‘winning the World Cup’. Clients Budweiser and Google were the most talked about brands in their respective categories then. For the Bud work, there was a mere hour to film with some England internationals. A greater deal of prep went into making sure there wasn’t a wasted second on that shoot. Relaunching Nandos in the UK was another big project.
Company
The company now has 20 commercial staff based in Shoreditch, London’s technology hub, and only recently has it begun to incorporate branded content on to its site. The LadBible’s full complement of 70 people has grown from 25 in a year. Since Unilad shuttered, Bentley, Harrington and Quinlan have maintained a low profile. Harrington and Quinlan launched a new media and technology business called Iconic Labs, affiliated to Manchester stem cell research company WideCells. Bentley’s LinkedIn has not been updated since he ran Unilad. Bentley, Harrington and Quinlan all declined interview requests for this story.
Laura Bates, founder of the Everyday Sexism project, has blamed the site for encouraging young men to sexually pursue “unwilling axi forex broker women”. LADbible Group has a global audience approaching a billion, with a global reach of 658 million. We reach over half of all adults and nearly two thirds of year olds in the UK alone, with more Gen Z watching our content than our main competitors.
Pop Culture
LADbible is owned by The LADbible Group Ltd and generates revenue through online advertising.
Out on the periphery of this business is the immersive team. I had fun playing with a Pot Noodle AR filter meanwhile. Advertisers envy those engagement times and will likely find a way to make in-camera content a cohesive part of a 360 campaign.
It was time to listen to the audience that was quickly approaching 40% women, notably now with women sharing more LadBible content than men. Among its research efforts, it took to Instagram to ask the audience which issues they swissquote – in a nutshell care deepest about. With this data, LadBible built some editorial and marketing cornerstones. Mental health was the audience’s biggest concern, followed by the environment, and politics.